Traditional Web Site and Visual Identity Design for Health and Beauty Services.
Reserva'o is an online booking platform designed entirely in Figma for the United States market, developed in collaboration with a creative director and a development team. The project covers a full digital product: booking flows, an interactive reservation calendar, dashboards with statistics, payment gateway interfaces and multiple supporting pages, all unified under one responsive UI/UX system.
The brief asked for a clean, scalable and intuitive interface able to support many features without becoming visually noisy. Reservations, calendars, payments and analytics had to coexist in one product while keeping the user experience effortless across desktop, tablet and mobile.
Work was structured around a shared Figma file, weekly remote ceremonies with the creative director and the development team, and a component library built in parallel with the strategy. UX flows were mapped first, then translated into reusable patterns so every screen — booking, calendar, dashboard, payments — pulled from the same design system.
A modern, minimal interface anchored on a strict grid, generous spacing and a restrained palette that puts content first. The reservation calendar, statistics dashboard and payment screens share consistent components and states, making complex features feel familiar. The system is fully responsive and handed off to development with documented patterns and specs.
Reserva'o launched as a polished, user-friendly booking platform, ready for development and prepared to scale with new features. Clean aesthetics, efficient flows and a coherent UI system delivered a product that feels both professional and easy to use.