Project Overview
Biomat is a biotechnology company specializing in biomaterials for healthcare. The project created a complete brand identity system: corporate visual identity, brand guidelines, signage system and manual, and a product launch campaign. The goal was a coherent presence across every touchpoint.
Creative Challenge
The main challenge was maintaining consistency across multiple touchpoints while developing a distinctive campaign. The creative concept transformed the shadows and reflections of biomaterial products into iconic architectural landmarks, creating an analogy between scientific innovation and humanity's greatest achievements.
Design Solution
The result was a comprehensive, scalable branding system that unified the company's identity, spaces and product communication. Every element — from logo to signage to campaign — was built to scale from laboratory to public space.
Results & Impact
The project earned a design award, validating the system's effectiveness across all applications.
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign