Branding for FiestoRon.
FiestoRon commissioned a new wave of promotional materials for a major rock music festival in Gran Canaria. The campaign spanned short-form promo videos, long-form audiovisual pieces, posters, billboards, bus branding and vehicle graphics — a full 360º rollout across screen, street and transit.
Step into an unfamiliar brand and produce a wide range of communication assets in a short window, while keeping every piece consistent with previous campaigns and recognizable as part of the FiestoRon universe.
Anchor the system in the brand's existing equity — the lightning bolt symbol and the red palette — and extend it with a new ticket-inspired graphic device that ties posters, outdoor and motion together as a single language.
A coordinated set of audiovisual edits, printed posters, large-format billboards and bus liveries built on the same modular components, so each format reads as a different surface of one campaign rather than isolated executions.
A cohesive festival campaign that balanced brand continuity with fresh creative contributions, deployed across the island and met with strong client satisfaction.