FComplete labeling design for a startup specialized in fruit juice production.
Melito is a jam and fruit-based products brand built around a family legacy. The name is a tribute to the founder's father, giving the identity an emotional foundation that informs every decision — from tone of voice to material choices on the shelf.
The brand needed to communicate tradition, authenticity, freshness and product quality while clearly differentiating each fruit variety within a single, coherent family. The challenge was to honour the heritage behind the name without leaning nostalgic, and to make the range instantly readable at point of sale.
We treated Melito as a system in which heritage and freshness coexist. A fruit-inspired palette became the navigation layer of the range, letting each flavour own a color while the wordmark, typographic hierarchy and seal stay constant across the line.
The project covered logo design, label design, a packaging system, a branded metal lid and a branded guarantee seal placed between the lid and the bottle neck. Together they turn the jar into a complete brand artefact rather than a labelled container.
The outcome is a cohesive, scalable identity that pairs family heritage with a fresh, recognisable packaging experience — easy to extend to new flavours and formats without diluting the core idea.