Project Overview
A personal poster series created for an international film festival, reinterpreting iconic quotes from classic Cuban films through a contemporary visual language. Each piece pays tribute to Cuba's celebrated poster design tradition while bringing a fresh, modern reading to familiar cinematic moments.
Creative Challenge
Honor the legacy of Cuban cinema and its poster heritage without falling into nostalgia, finding a way to translate well-known quotes into images that feel current, expressive, and recognizable to new audiences.
Strategy
Drew directly from the principles of the Cuban School of Poster Design — conceptual composition, expressive typography, graphic synthesis, and bold visual storytelling — and used them as the structural backbone for every poster in the series.
Design Solution
A cohesive series of conceptual posters where each composition distills a film quote into a single graphic idea, balancing typography, color, and symbolic imagery to create immediate, memorable visual statements.
Results & Impact
The project celebrates the cultural heritage of Cuban cinema and demonstrates how traditional graphic principles can be reimagined in a contemporary context, working as both a tribute and a personal exploration of visual storytelling.
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign