Project Overview
Fangio Habana commissioned a series of promotional posters, social media graphics and printed marketing materials to evoke the atmosphere of 1950s Havana. The work supported the restaurant and hotel's luxury concept across screen and street, from launch campaigns to ongoing event communication.
Creative Challenge
Translate a very specific cultural moment — the glamour, sophistication and cultural peak of 1950s Havana — into a contemporary campaign system, without slipping into pastiche and while staying aligned with the venue's premium positioning.
Strategy
Anchor the language in retro tropical references such as SelvaRey Rum: warm palettes, period-inspired typography, illustrative textures and editorial layouts that feel nostalgic but read as confidently modern on social feeds and print.
Design Solution
A coordinated set of promotional posters, social media campaigns, print advertising and additional marketing pieces built on the same visual components, so every surface behaves as a different chapter of the same Havana story.
Results & Impact
A cohesive visual system that reinforced Fangio Habana's nostalgic, premium and culturally rich identity, and gave the brand a recognizable voice across its promotional ecosystem.
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign